It's not a new feature (maybe was born in May).
You can be blind to pageviews if you go to your menu [link]
There you can find an option to disable PVs.
That is what I always wanted! It was an annoying race that who-has-more-pageviews... I saw a lot of people who accidentally get amazing number of pageviews but has not such amazing arts. But there are so many who are also talented but with little numbers...
When you go to a deviant's page, you'll see that you love his/her works or not. You will decide it and not pageviews.
So from now I won't rate you by the score of your pageviews.
You can decide to tick this option or not.
if you tick it, you'll get a cute little gem on the top right of your profile